Quynh Reads Korean

Most people in the language-learning community approach their study with textbooks and workbooks. It was quite rare, especially with Korean, to find learners who read books. I also had never seen anyone who had an account just about reading Korean books. Therefore, creating this kind of account was also like creating a proof of concept.

As I shared more content, I saw the account grew with more attention and engagement. Here were things I did to make sure the page reached more people:

• Branding: I made sure to have a very clear brand from the start: reading Korean books. I chose a name that was simple and conveyed the concept quickly. All content was geared towards this brand (whenever I posted about general Korean things, engagement would drop).

• Aesthetics: Since Instagram is a visual-heavy platform, all photos had to be edited to showcase the books well. Yes, I only read books that had nice covers. And yes, I have refused to read certain books because their covers would not look good on my page!

• Reels: Short-form videos did a TON for the account’s organic growth. However, simply posting videos was not enough. The videos that performed the best were the ones that provided a useful resource or great book. In fact, I once shared a website that I love using and the website’s owner reported to me that they had received over 100 signups in less than five days because of my reel!